Sunday, March 18, 2007

Private anatomy

OK, seriously. I found this article on eyetracking, which seems to be recording where people's eyes rest the longest on website pages for the sake of creating better design. This part of it cracked me up.

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.

This image of George Brett was part of a larger page with his biographical information. All users tested looked the image, but there was a distinct difference in focus between men and women.
Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

1 comment:

Tony Myles said...

Wow... I found myself looking at the red spots.